When you see dozens of copywriting formulas promising “the perfect sales page,” how do you know which ones to trust?
After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different [...]

Dean: Did you know you can use your blog to make money offline?
Blogger: Offline? What is this “offline” you speak of?
Dean: It’s the opposite of “online.”
Blogger: (confused silence)
Dean: You know. Offline. Not on the internet. The real world.
Blogger: (shaking phone) Not only does this stupid phone drop my calls, now it’s translating them into [...]

Bloggers have been asking the question “Do long or short headlines work better?” for a long time.
But the answer to the riddle of how to create a headline that pulls in readers doesn’t necessarily lie in subtracting or adding one more word. There’s not a mysterious formula or arcane copywriter’s trick.
The answer is much [...]

I’ve known Rae Hoffman, aka Sugarrae, for close to a decade. She’s a highly respected SEO and Super Affiliate, a successful consultant, and now the owner of both Outspoken Media and MFE Interactive.
But when I first met Rae she was a one-woman show, running a very successful affiliate-based business from home while raising her [...]

Email is back.
Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way [...]

Download the 90-minute Keyword Research Panel session (Audio)

I mentioned in my previous post that I taught 3 workshops and did a mastermind session at the Niche Affiliate Marketing workshop in Atlanta…
I forgot to mention being on
the Keyword Research Panel! Probably because it wasn’t actually on my schedule.
The 4 panelists were labeled “TBD” on the [...]

Click Here for Your Free Pass to the Online Copywriting Summit

While I was at NAMS in Atlanta, I had a chance to sit down with Karon Thackston and Chris Cobb. You may recognize their names. They are Elite Members in my private brainstorming group, and I have interviewed Karon before. She is the one I [...]

If you want your headlines to stop readers in their tracks, pay attention to every word of your copy, and click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers.
Once you understand why magnetic headlines pull readers in, you’ll know how to do [...]

I spent the weekend in Atlanta at the
Niche Affiliate Marketing Workshop
hosted by David Perdew. This is the 4th time I’ve attended and taught at “NAMS”, and I’ll be doing it again in January 2011.
I was unsure if I would be teaching again at NAMS-5, but I left yesterday knowing without a doubt that I would [...]

Fresh out of college, I landed a job writing one-page sell sheets for a marketing company for $50 each. On an rare excellent day, I might do as many as two of these.
Soon after, I found a freelance gig that would pay me $300 per article I wrote for an inter-organizational newsletter. I got [...]