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Archive for November, 2009

Twitter

Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog.

When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can spread your post to hundreds or thousands of their followers.

As a marketer, I, of course, see this as an opportunity for optimization. When I see a powerful tool, my first impulse is to figure out how to make it even more powerful.

When you click that button, Tweetmeme grabs the title of the page it’s on, shortens the URL, and combines the two into a autofilled tweet for posting. Thus, the title of your post becomes the tweet that is shared with a potentially huge number of Twitter users.

If the importance of compelling headlines wasn’t painfully obvious before, it should be now.

Nearly 20% of all “normal” tweets contain a link, yet almost 70% of retweets do. Retweeting is the most common way links are shared on Twitter.

I’ve done research into various factors surrounding retweets and found a handful of factors that you may want to take into consideration when writing headlines for posts that you hope to share and spread on Twitter.

Use nouns and third-person verbs

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When I looked at the parts of speech that occur in retweets versus those that occur in normal tweets, I found that retweets tend to be noun-heavy and use third-person verbs.

This pattern is reminiscent of newspaper headlines. Highly retweetable headlines talk about someone or something doing something.

A headline should never talk about all the things you did yesterday and how you did them, as past-tense verbs and adverbs both lead to far fewer retweets.

The most (and least) retweetable words

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The words that tend to occur more in retweets than in normal tweets are topped by the word “you.”

This means, whenever possible, you should talk directly to your readers. “Top” and “10″ also rank highly, showing that lists do well on Twitter. Not surprisingly, talking about social media and Twitter itself also helps.

image of a chart

On the other side of the coin are the least retweetable words. Random first-person verbs and details about your life, however fascinating you may find it, don’t get a ton of retweets.

Tell me something new

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I compared how common words in retweets are to how often these same common words appear in normal tweets, and found that rare and more novel words are highly retweetable.

When you’re writing your headlines, you should be striving to say something new that breaks through the clutter of everyday chatter.

Don’t be dumb

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I expected to find that retweets were simple and required less intelligence to understand. But my data showed the opposite.

Using two readability metrics, I found that retweets often use longer, more complex words. So don’t try to “dumb down” your headlines for Twitter; users and power retweeters are smarter than you may think.

Stop talking about yourself

image of a chart

LIWC is a linguistic system designed to identify concepts in pieces of text.

The most striking thing I found when using LIWC to analyze retweets is that self reference does not get a lot of sharing.

In other words, don’t talk about yourself if you want Twitter traffic; talk about your readers.

If you’ve been in social media awhile, you probably already guessed that was the case — now you’ve got the data to back it up.

About the Author: Get more tips like this and learn about the full range of social media marketing platforms, tool, techniques and strategies from Dan Zarrella’s The Social Media Marketing Book, published by O’Reilly.


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A lot of people think that social media is a trend. A fad to fade. Or at least that was the whisper up until this last year… when it became obvious that social media was here to stay.

There’s a lot more to social media than collecting friends and promoting your blog posts or products. Social media is changing the way we do business, and the way we live.

See this quick 4+ minute video by Erik Qualman discussing whether social media is a fad – or the biggest shift since the industrial revolution…

I picked up a copy of Socialnomics by Erik Qualman (aka @equalman on Twitter) last month, and have been reading it off and on for the last few weeks. I’d love to just sit down and read it all the way through in one sitting, but it’s been a busy month so I’ve been absorbing half a chapter here and there every chance I got.

You can get Socialnomics on audible, get it for the Kindle, or you can get a hardcover copy at Amazon for only $16.47. It comes in just about every flavor you could want. It has a 5-star rating on Amazon, with all but one review giving it 5 full stars.

(I still prefer to curl up with a good hardcover book)

Fresh, Engaging… and Thought-Provoking

There’s something super cool about a book so fresh that it references things that just happened earlier this year, and change that is happening right now.

Erik puts it all in context in the first 3 chapters and explains how social media is not a “time suck” or an insane distraction – as some of us initially thought, myself included – but rather a more efficient and deeper way to communicate.

I found myself nodding along the whole way, and really seeing the bigger picture – outside of online business and internet marketing. How social media is changing the way we talk, shop, learn, share… and even vote.

I can say firsthand that social media has changed my relationships with my friends, my children and even my mother. We still talk on the phone or sit down to dinner together, but it’s no longer a conversation of “how was your day?” or “what’s new in your life?” – because we already know.

Even if you barely know me on a personal level you probably know that my house got rolled on Halloween, I just bought a 4WD Jeep (and what color it was), that I have a good sense of humor :D , I’ve been reading Socialnomics, etc.

So what, right? The big argument has been… who cares what everyone else is doing, and how can I possibly keep up with everyone else’s life and their daily updates?

You don’t necessarily. Care or keep up, that is – or not with everyone at least, and not every minute. But you can filter updates by relationship, check in any time any day and see what your friends and family are up to via their profiles & update streams, or do a 2-second search to find specific conversations.

There’s a sense of transparency about social media that opens a million doors. Not just for marketing purposes, but for communication and relationships.

My stepdaughter knew that I was out dancing with her English teacher (oops!), I know who my teens are dating or talking to, and relatives who live far away get a daily glimpse into our lives without the hour-long phone calls every week.

“It’s not a 9-to-5 world, it’s a 24/7 world.”

In Chapter 3 Erik discusses “the fluid schedule” and finding balance between gadgets, updates and real life. While some may feel this makes you less connected and less productive, it’s actually exactly opposite.

You no longer have to sit in front of the television for an entire hour twice a day to get the news. You can select what type of news you want, and have it delivered to you instantly the minute the story breaks.

You no longer have to research products online for hours – you can get recommendations and links to peer reviews in a matter of minutes.

You no longer have to go it alone. You have the entire world at your fingertips – no matter where you are, no matter what time of day it is.

Social Media Marketing: Embracing The Change

I’ve really enjoyed Socialnomics from a personal perspective, but it also addresses brand marketing and social media success stories. Erik gives very specific examples of social media campaigns – and why they worked (or flopped).

How do you get loyal raving fans, and get them to talk about your brand online? That’s exactly what you’ll learn. “Consumers are taking ownership of brands, and their referral power is priceless.” (page 97)

Traditional marketing methods simply don’t work in the social media space. And in addition to changing the message and the method, there’s a whole new world of possibilities available thanks to this changing landscape. Be sure to check out what Erik has to say about Ebooks in Chapter 5…

The entire book is chock full of thought-provoking idea generators, from how to harness the power of the growing social media graph… to integrating advertising and monetization seamlessly into your content.

Socialnomics is fresh, current, and a must-read for anyone marketing anything online – less than 20 bucks, and definitely a smart investment in your business and your social media marketing plan (especially if you don’t yet have one!).

My opinion? You’re going to LOVE this book.

If you’ve been feeling out of the loop, or frustrated by social media options and opportunities that you don’t really understand, sit down with a copy of Socialnomics and enjoy the ride… You’ll be up to speed in no time. ;)

Best,

p.s. You can read editorial reviews and consumer reviews on Amazon.com, and also flip through several pages of the book using their Look Inside! feature.

Grab a copy for yourself, and make sure you subscribe to the Internet Marketing This Week podcast as we’ll have Erik Qualman on as a special guest next week.

Another video by Erik, on the ROI of Social Media Marketing… Enjoy!

The countdown is on. The new FTC Guides go into effect on December 1st and you need to be totally prepared for the crackdown.

To help you out, here are 5 things you should give serious consideration as you continue forward with your online business…

First and foremost you should make sure that all of your blogs and websites are 100% compliant with the new FTC guides. Avoiding any trouble with the FTC in the first place is the best measure, of course…

But just in case you find yourself getting a notice in the mail, or worse – find the men in black knocking at your front door, you should make sure you (and your family) are prepared.

Nothing like being caught off guard!

So here’s your checklist. Print it out, tape it to your desk, and make sure you have all of these items covered by the time Dec 1st sneaks up on you:

1. Stash lots of cash under your mattress. You’re going to need it when they freeze your credit card, checking, savings and PayPal accounts. No sense missing your weekly massage or your Starbucks fix over a little paperwork!

2. Stockpile the bare essentials – camping gear, a secret laptop, printer paper, a prepaid mobile device, amazon gift cards, etc. All the things necessary to continue tweeting at the very least… because we’ll want updates!

3. Create a treasure map to the cash stashed under your mattress, and hide it in a safe place (like buried in your neighbor’s yard). In the case that you get one phone call, you can point them to the map so they can find the cash and bond you out.

4. Create off-site backups of all your data. They’ll likely confiscate your computers and any additional discs or hard drives, so use Mozy or something similar so that you can access your data from the secret laptop. They may take everything that isn’t nailed down, but they can’t take passwords that are in your head. ;)

5. Wake up early every day and dress your best – or at least get out of your bathrobe. When they show up to take you away, it’s a “come as you are” type of party. You don’t want to get carried off in your fuzzy slippers, now do you??

Imagine what the neighbors would say then…

“I knew they were doing something weird on the internet over there!”

Plus – you want to look good for your mug shot.

Things like matching socks, a fresh haircut and clean underwear should definitely become a higher priority when the new FTC Guides officially go into effect.

Don’t be scared – be prepared! :D

Best,

The FTC Update – In Plain English
New FTC Guides Go Into Effect Dec 1st…
FTC Compliant Endorsements & Testimonials
How FTC Guides Affect Social Media Marketing

image of a hands-free headset

One of my favorite posts from around the web last week came from our own Associate Editor Jon Morrow. He recorded a 20-minute video post for Problogger about how he works with speech recognition software to do all of his blogging.

I do an awful lot of writing every week, and I’ve been thinking about trying speech recognition out in order to speed up the process. But like most people, I was afraid it was going to be more trouble than it was worth to get it working.

Jon’s video made me realize how simple (and inexpensive) it will be for me to make it happen.

Because it was a pretty content-rich video, a lot of folks took a quick look and bookmarked it, thinking to come back to it when they had a little more time. So what better way to spend the Friday-after-a-holiday than eating leftover turkey sandwiches and watching a great how-to post?

(If you’re not in the States, you can re-create the effect by overeating wildly today or tonight, drinking just a little too much, pounding down four desserts, having three arguments with your extended family, and then watching the video tomorrow.)

The highlights of the video for me were:

  • The quick-to-install (and cheap) piece of hardware that lets the software actually understand what you’re saying.
  • Jon on video! Jon and I have spent a lot of time on the phone, so I’ve gotten to know him fairly well. Getting to hang out with him for a few minutes via video was great, he’s a fascinating guy with a lot to say. (The guy can say more with his eyebrows than most people can with a 100-item list post.)
  • The one-stop resource to find the right mic and hardware for your setup.
  • The live demo showing exactly how Jon uses the software to manage his business and blogs.
  • The comical notion that penny-pinching Jon will ever buy a Mac.

I recommend you check it out, I found it tremendously useful:

Speech Recognition for Bloggers: The Ultimate Guide

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.


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Scott Tousignant and familyHello once again. This is Scott Tousignant here to wrap up my five post series on home office fitness and how it will have a positive impact on your Internet Marketing business.

If you missed any of the previous posts during my blog tour please take a moment to check them out…
Desk Exercises
Increase Productivity
Networking Opportunities
Success Principles.

Today is ‘Black Friday‘ a term used to represent the time of year when many retail businesses get out of the red (losing money) and into the black (turning a profit). So my question to you is, “Are you in the black?”

If you are among the group of Internet Marketers that are making a profit with your online business… congratulations! It sure is great to see all the hard work pay off. But are you really “In the black?” In order to achieve online success have you sacrificed your health and precious time with your family that you’ll never get back?

If you don’t have your health and you aren’t sharing in memorable moments with your loved ones are you truly wealthy? Are you truly making a profit? My answer is, “Absolutely not!” I’d actually go as far as saying you are in debt because you are taking away from the life that you deserve.

I used that picture of my family and I with Mickey Mouse for a reason. Sure you’ve seen my abs in some of the pictures this week and you’ve even had a look at my wife Angie’s abs too. And you may know that I’m a successful Internet Marketer. But abs and money do not define who I am.

The picture above says more about me than any shot of me without my shirt. I’m a loving and caring father who loves to read books with his kids. I enjoy running around the yard and letting them tackle me. I’m a supporting husband who loves nothing more than waking up before the sunrise and sipping coffee with his wife on the deck and listening to the birds. I enjoy the silence. I love who I was, who I am, and who I’m about to become.

I know that I am “In the black” because I have balance in my life. I can look my kids in the eyes and know that I’m giving them every ounce of me that I possibly can. I run around, climb a mountain, and swim in the ocean because I am full of energy and vibrant health.

I was caught in the trap of working endless hours and making sacrifices that were never worth it. I think it happens to most of us. The funny thing is, my wife would always tell me, “Scott, you’re trying to hard. You’re forcing it. You’re out of balance. Try taking the time to relax and spend time with your family… success will come.”

I always knew she was right. It’s what I had been taught for years. But I just didn’t want to listen. I thought that this was different. I knew that in some cases you had to make sacrifices in order to achieve success, but I was making the wrong sacrifices.

The moment that I took my focus off of money and defined success for what I truly knew it to be in my heart, it happened. I had more time with my family. I had more time to enjoy life. I had more time to go for a walk. I was busy, but busy doing the wrong things and definitely not doing the most productive tasks. It didn’t all happen over night. But it happened and I was happy… really happy.

It’s time to get serious and make the positive changes that you’ve been putting off. I sure hope that my posts this week have provided you with some inspiration to take those first steps. It’s easier than you think. The time demands are minimal. In fact, here’s some great ideas to help you easily incorporate home office fitness into your workday…

Fitness and Business Combo

I listen to a fair amount of podcasts, teleseminars, and webinars throughout the week and that can be a lot of butt time if you’re just sitting at your computer soaking in the information. These are the most ideal times to combine fitness with business. As you can see in the video above I either ride my stationary bike, perform some basic cardio movements, or do some exercises on the stability ball while I’m listening to the webinars or calls. I’m burning calories, boosting my energy, getting oxygen flowing to my brain, and learning at the same time.

Another thing that I do is wait for the recording of the podcast or teleseminar to be available and I pop it into my mp3 player and go for a walk. Because the podcasts can run 45-60 minutes my walks end up being longer than I had been anticipating, but that’s ok because I was going to listen to the audio anyway and I would have just been sitting down otherwise.

I mentioned yesterday that I had another FREE Report to share with you today. It’s called the Fat Loss Quickie Motivation Report

This free report is more like a free book. Actually I sold it for $47 for two years and sold a lot of copies of it. Now, I just want this information in as many people’s hands as possible. If you have been sabotaging yourself and lacking the motivation to follow through with fitness, this free report will be of tremendous help to you. I do hope that you enjoy it.

Before I wrap up this post and this series I would like to address those of you who are spending more on your online business than you are bringing in. You are definitely in the right place. I don’t know of many other free resources out there that offer so much incredible information to help you get “In the black” and go from start to profit than Lynn Terry’s Clicknewz blog and her Self Starters Weekly Tips webinars. I’ve also never been a part of a better paid community for Internet Marketers than Lynn’s Elite Members Community. Like I said, you are definitely in the right place.

I look forward to seeing each of you achieve the success that you deserve in fitness, business, and life.

You ROCK!

Scott Tousignant

PS If you have enjoyed the home office fitness tips that I’ve shared with you this week and would like to experience to full impact of how it can transform your fitness, business, and life… I would be honored to have you among our outstanding group of super-achievers in the Fat Loss Quickie program.

Keep the momentum rolling. This is just the beginning of your journey.

Scott and Angie Tousignant Internet MarketersHello again. This is Scott Tousignant back with some more home office fitness tips for you. I sure have been having a blast being a guest blogger here at Clicknewz.

Today I’d like to discus the topic of Success Principles and how they apply across the board whether you are aiming for a fitness goal, a business goal, or a life goal.

This isn’t rocket science. It’s not some mystical power. You don’t need to be born with any unique gifts or abilities. Anyone, and I do mean anyone can become a success and live a life to be proud of.

FREE Report:

Before we continue with this post I would like to give you a gift. It’s a free report that I called the “Top 10 Fat Loss Success Principles.” As you read through the report take note of how many of the same success principles can be applied to your Internet Marketing business. What principles do you think are most closely linked between fitness and business?

We all define success in our own way and that’s super cool. Not all of us desire to be millionaires. Not all of us want six pack abs. Not all of us want a house with a white picket fence, a dog, and two kids. But no matter what your goals are, the principles of success will always apply.

We’ve talked a bit about the importance of taking baby steps when you are starting something new. I don’t expect all of you to complete yesterday’s home office cardio session or the home office workout from the previous day. Do what you can and focus on continuous and consistent improvement.

Celebrate even the smallest of successes. I know that I’ve witnessed many of them already this week. Just allowing the idea that home office fitness can have a significant impact on your online business and profits is reason enough to celebrate. The fact that many of you went out and purchased a stability ball after watching my desk exercise video demonstration a few days ago is a big reason to celebrate.

Success usually doesn’t happen over night. It’s a journey… and I know that sounds so cliche, but it’s true. Enjoy the process. Be proud of all your accomplishments. You don’t need to rush the big successes. Start with the small ones and keep the momentum rolling.

I’d like to share a video with you that will help make even greater use of the stability ball that you recently brought into your home office.

Stability Ball Exercises For Homepreneurs

You may download the video by right clicking On The Ball

When you are sitting on a stability ball at your desk it’s so easy to take a quickie break and perform these exercises. It’s not an interruption to your workday… it’s a contribution to your online business and the quality of your life.

It’s all about perspective. Are you beginning to change your perspective about fitness? Are you recognizing that 10 short minutes can have a significant impact? Do you see that fitness is so much more than just fat loss? It’s not something that you should ‘try’ to ‘fit in’ your day. It needs to be a priority.

There’s no better success principle than that of gratitude. We all have so much to be grateful for no matter what struggles we may be going through. You have been given the gift of life. Demonstrate how grateful you are for that gift by making the most of it. Live to your potential in all areas of your life. Strive to be the best YOU that YOU can be.

I am grateful for the opportunity to connect with you, to share my thoughts, and my passions. I have an intense desire to help you live the life that you deserve and I sincerely believe that it all begins with your health. I thank you from the bottom of my heart for opening up your mind to my views on how fitness impacts your business. I thank you for taking immediate action and applying the material that I’ve shared.

I thank Lynn for making this all possible. It’s a true testament to her character that she is willing to have this information shared on her blog. Lynn truly cares about you and your success in all areas of life. Many other online guru’s would brush this off and not allow it on their Internet Marketing blogs. This is just one more reason why Lynn ROCKS! and…

You ROCK!

Scott Tousignant

PS Tomorrow I will be sharing another free report with you along with some great tips that I do in order to make the absolute most out of my time. You’re going to love it!

image of a turkey dinner

I’ll admit it. I have a soft spot for Thanksgiving.

First, because it’s an excuse for me to bake for three days. (If you need a last-minute recipe for the world’s best chocolate cream pie, I’ve got you covered.)

And second, because it reminds me to quit grumbling and start noticing all of the amazing stuff I’ve got in my life.

Here’s my list of 10 things I would humbly recommend you add to your own “gratitude list” this year. They’ve done great things for my business and I think they’ll do great things for yours.

1. The crummy economy

I know, this seems weird. I’m not discounting the very serious and significant problems this has created for millions of people. One of whom might well be you.

But in cracking open the existing systems and shaking them like an ant farm, the horrible economy has also created some amazing opportunities.

If you think of the big companies as dinosaurs who’ve just been hit between the eyes with a gigantic meteor, remember that you’re the smart, agile, adaptable monkey who’s going to inherit the earth.

Frankly, the economy is going to suck for awhile no matter how you feel about it. So you might as well look for the angles that can benefit you.

2. The social web

Brian’s not a fan of this term, since of course everything about the web has always been social. It was built by humans, after all.

But there’s no question that a revolution in communication technology lets you be social with more people, more easily, over incredible geographic and cultural distances, with less friction than ever before.

Which means you can get the word out about what you do for hardly any money, with no special technical ability, to tens of thousands or even millions of people.

And that’s just cool.

3. The quality of free information

Stewart Brand didn’t just say “information wants to be free.” He also said, “information wants to be expensive, because it’s so valuable.”

What this boils down to is that a lot of smart people have put together great tips, techniques, and help for you to do just about anything. Very often, they start by selling that information at a hefty price tag, to those for whom it’s most valuable.

Then some time goes by, they keep developing their stuff, and they “move the free line” by giving away tremendously valuable information for free.

Yes, the free goodies take time to sift through. Yes, there’s a whole lot of junk.

But if you’re bootstrapping your project, you can spend a little more time and energy and find the answers you want.

Because the current ethos is “give away incredibly valuable stuff for free to build trust and rapport,” you can benefit from that.

You have to choose wisely, of course. Don’t spend your time watching or reading anything from people you don’t respect or relate to. But if you stick with the people your gut tells you are right for you, you can learn amazing things without spending a dime.

4. The quality of paid information

Because there’s so much excellent free material out there, it means that for people who are creating paid information products (membership sites, ebooks, home study courses, etc.), their stuff has to be top notch.

So when you find yourself crossing that line where you’ve got some spare money but not much spare time, you have increasingly excellent opportunities to educate yourself online.

It doesn’t matter whether you’re learning to fly fish, climb the corporate ladder, design gardens, potty train your kid, be a happier person, or even (yes) market your business online, there are terrific resources that will teach you to do that for a very reasonable fee. And you can access these courses from virtually anywhere on earth.

5. Twitter search

Companies have taken hundreds of millions of dollars in VC funding to build tools that “listen in” to the conversations buzzing around the Internet.

That’s fine, but you can do an amazing job of this for free by signing up for a Twitter account.

Too many people think Twitter is mostly about telling people what kind of sandwich they’re having for lunch today. But for smart business people, Twitter is mostly about listening.

Search Twitter for the kinds of phrases your customers tend to talk about. Maybe it’s low-carb dessert recipes or finding a karate school for their kids.

You’ll find out what they’re saying, what kind of language they use to talk about it, what bugs them and what delights them.

These are staggeringly useful things to know when you’re trying to market a product or service. And you can get it by spending maybe 6 or 7 minutes a day, for free.

6. Connections with incredible people

Whatever it is you like to blog or write about, there are amazingly cool people who like to blog and write about that, too.

They’re posting wonderful articles and interesting perspectives and asking fascinating questions. And you can get to know them just by writing about their stuff (with a link, of course), posting reasonably intelligent comments on their blog, and following them on Twitter.

The smart, funny, snarky, interesting, kind, and entirely wonderful people I’ve met by blogging have blown me away. And I’m always finding new folks. (That was true before I started writing for a “big blog,” by the way. In fact, it’s how I started writing for a big blog.)

7. Aweber

Aweber (www.aweber.com) is my email newsletter management tool. They do a great job getting mail into in-boxes (mostly because they hate spammers even worse than you do). They have useful tools, a fantastic how-to blog, an easy-to-understand interface, and I can’t recommend them highly enough.

A great email autoresponder sequence is my single favorite marketing tool (above a blog, even), and Aweber is the tool I think is best for the job.

8. Backpack

37Signals is another company I think is terrific, and I would be toast without their Backpack product.

Backpack keeps everything I do in one spot. Half-written blog posts, GTD lists, my calendar, reference notes for client projects, wild-hair ideas for new ventures, gardening plans, checklists for things I’m building, even backups of the million ebooks and audio education products I buy.

For me, they have the exact right combination of flexibility and simplicity, at an excellent price. If it doesn’t fit into my Backpack, I can probably live without it.

9. My copywriting library

A lot of those “secrets of the internet money-getting zillionaires” came from books you can buy for $12 on Amazon.

You can’t make money unless you can persuade someone to pay attention to what you’ve got, and then build a case for its value. That’s copywriting. (It’s even copywriting if you’re doing it with video.)

Classics like Scientific Advertising and Tested Advertising Methods are joined by newer giants like Robert Cialdini’s Influence and Seth Godin’s Permission Marketing, and a handful of great web-based references like Gary Bencivenga’s Marketing Bullets.

Learning to write great persuasive copy is mostly a matter of studying the techniques (which don’t change much, because human nature doesn’t change) and then trying them out. There’s no “push button” service that will magically do it for you. But the truth is, it’s well within your ability. You just have to get out there and start trying it.

10. The Third Tribe

This was an idea that bubbled up on Copyblogger back in February, after we were asked the question “Whose side are you on?”

Brian and I talked about this question quite a bit, and realized that we definitely weren’t on the strict yellow-highlighter-squeeze-page side. But we weren’t on the “blog for 20 years before you dare to ask anyone for the sale” side either.

So we made up a third side. :)

Actually, it had been there all along, going back four years to when Brian first created this blog. But once you have a label, you find that you start to articulate what you’re doing more clearly.

That led directly to the brand-new Copyblogger email newsletter, which kicks off with a 20-part course on how to be an ethical, non-sleazy, relationship-based kumbaya blogger and still make a very nice living. If that sounds like something that would interest you, you can learn more about the newsletter here.

What’s on your list?

What are you grateful for this year? What do you think other readers would be grateful for if they knew more about it? Let us know in the comments.

About the Author: Sonia Simone is Senior Editor of Copyblogger and the founder of Remarkable Communication.


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Scott Tousignant Internet Marketer and Home Office Fitness ExpertHello there. I’m Scott Tousignant your guest blogger for the week, helping you become super-focused and highly productive by incorporating home office fitness into your busy workday. Today I’m going to share a quickie cardio session that will help you burn off some of that Thanksgiving turkey and stuffing. You will also discover how living an active lifestyle can create greater networking opportunities, which can really give your business a boost.

Let’s talk networking since the NAMS 3 workshop is just around the corner. I absolutely love attending live events. It’s one of the best ways to connect with like-minded entrepreneurs.

If you have been to a live Internet Marketing event I have a question for you. Have there been people at these events that you found yourself immediately attracted to? I’m not asking whether or not you thought they were ‘hot’. I mean, did they radiate positive energy and come across as someone that you immediately wanted to learn more about.
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Scott and Angie Tousignant Home Office Fitness ExpertsHello again. I’m Lynn’s friend and fellow Internet Marketer Scott Tousignant. This week I am enjoying my role as guest blogger here at Clicknewz and introducing you to the positive impact that home office fitness will have on your business.

I sure enjoyed all your comments on yesterday’s blog post where I shared some simple desk exercises with you. Remember, I’m randomly selecting a winner from all the comments on my blog posts this week.

Yesterday I mentioned that corporations have been adopting workplace fitness as a means of increasing productivity with their employees. Today we are going to explore the topic of productivity in more detail and help you get more of it during your workday…

I know that this is a question which has come up at Clicknewz in the past, but it’s worth asking again. How many hours do you spend working on your online business? Next question… How many of those hours are spent being productive?

It’s important to work hard and pay your dues in order to get your online business turning a profit. But spending 12-16 hours sitting in front of your computer may not be the most useful way to spend your time. You may be busy, but you are not being completely productive.

Have you ever found yourself staring at the computer screen for an hour trying to write a blog post, free report, or sales copy and not get anything done at all? Read the rest of this entry

entrepreneur

A whole bunch of you read the creative entrepreneur report I released last week.

Many of you seemed to like it. But did you know about the Lateral Action entrepreneur course that’s about to start?

It looks like we’re going to have a great group of charter members for the kick-off of the course – it’s an intensive 18 topics designed to give you the head start I wish I had 10 years ago.

Our charter member deal is pretty sweet, so we’ve decided to limit the size of the group based on response so far. We’re cutting off the charter membership group at just 50 more aspiring entrepreneurs.

How sweet is the deal? Charter members not only save 50% off the 2010 enrollment fee, they get access to everything we add to the course in the future – at no additional charge.

Grab your spot before they’re gone.

About the Author: Brian Clark is founder of Copyblogger and co-founder of DIY Themes, creator of the innovative Thesis Theme for WordPress. Get more from Brian on Twitter.


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