Internet Marketing: Effects On Industries
Internet Marketing has a large impact on several retail-oriented industries including music, film, pharmaceuticals, banking, the advertising industry itself. Internet marketing is now overlapping radio marketing in terms of market share. In the music industry, many users have been purchasing and downloading music for example (MP3 files) over the Internet for several years in addition to purchasing compact disc.
The large number of banks offering the ability to perform banking tasks online has also enhanced. Online banking is believed more convincing to customers because it is more convenient than visiting bank branches. In recent research it was found that over 150 million U.S. adults do banking online, with increasing Internet connection. The primary reason for fast growth in the online banking industry is speed for those individuals who use the Internet; around 44 percent perform banking activities over the Internet
Internet auction has achieved popularity. Particular items that could only previously be found at flea markets are being sold on eBay. As the online reselling platform, eBay is normally used as a price-basis for specialized items. Buyers and sellers frequently look at prices on the website before visiting to flea markets; the price shown on eBay mostly becomes the item’s selling price. It is growing common for flea market vendors to place a targeted advertisement on the Internet for each item they are selling online, all while running their business out of their homes.
Internet marketing has a enlarge impact on the electoral process. In 2008 election candidates standing for President heavily utilized Internet marketing strategies to reach constituents. During the 2007 election primaries candidates added, on average, over 500 social network supporters per day to help spread their message. US President Barak Obama rose over US$1 million in a single day during his extensive Democratic candidacy campaign, largely due to online donors.
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Tagged with: 2008 Election Candidates • Bank Branches • Banking Industry • Barak Obama • Candidacy • Downloading Music • Ebay • Electoral Process • Flea Market Vendors • Flea Markets • Including Music • Internet Auction • Internet Internet • Internet Marketing Strategies • Music Film • Music Industry • Price Basis • Primaries • Radio Marketing • Single Day
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