If you wish to be successful with Internet Marketing then you need to start with the end in mind. Far too often would-be marketers have a ‘build it and they will come’ mentality. Sadly, many times ‘they’ don’t come and those ‘would be’s’ end up being ’wannabe’s’ forever Let’s not make the same mistake.

That’s the reason whyany Internet Marketing campaign should begin with proper market research. The good news is,as top seo services and internet marketing experts say is that there are plenty of tools available..

I would recommend, aside from getting a professional website design when purchasing a new domain {HINT}.

Just for your information, these are the average fees paid PER CLICK by the top advertisers for the following keywords:

Cheap flight $ 4.00
Credit Card $ 15.45
Holiday $ 15.53
Mobile ring tone $ 5.15
Smoked fish $ 0.20
Vegetable delivery $ 0.05

Source: Sunday Times

So, it is important to know the value of your market before you commence investing a huge amount of time and effort. One important rule is the more lucrative the market, the more time and effort you will need to invest to dominate that market. If you’re just starting, much better to find a tiny niche to cut your teeth on. Sure, the rewards wont be as big, but at least the results are postive, which will hopefully drive you onward and upward.

There are many sites where you can find the top paying keywords but I advise you use the free traffic estimator in Google AdWords as a good starting point.

Another important rule, before I forget:

Let’s say, a surfer uses 1 to 2 words for general research i.e. digital camera. When they use 2, 3 or more words this surfer is generally looking to buy something as they are further down the buying ‘path’ i.e. Nikon digital camera. Let’s say, if they typed in the actual product name i.e.Nikon D80 Digital SLR Camera then then most likely, they are already potential customers and ARE READY TO BUY and are usually completing the last stage of price and value comparisons amongst the various sites.

So ideally, you should be checking for business segments that you can wrap up within 2 or 3 words i.e

vintage-engagement-rings.com.

Just a friendly reminder and a really big long word just for caution,

youdonotwanttomakethedomainnametoolong.com

because this will get really, really ridiculouswhen you start to add sub-domains further down the track i.e.

nowwhatyouhaveisareallylongdomainname.youdontwanttomakethedomainname
toolong.com

It’s important being patient before rushing out and setting up a website. As with most things, preparation is the most important part..


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