As you know I often recommend SEO Fast Start as the SEO Guide of choice. But I also mentioned in that review that I was reading yet another SEO Guide.
This time it’s Google Best Practices by Jerry West. Two SEO Guides, by two of my favorite SEO’s. My intention was to do a comparison review, and at first I thought I would basically be reading two guides on pretty much the the same topic.
Both guides are current 2009 editions. Both are written by professional SEO’s. The obvious difference is that one is free, the other $97. But here’s the interesting twist – just as I sat down to write this review, I got an email from Jerry West:
Through the end of the week I’m knocking off $50.00 and it includes free lifetime upgrades and an update is coming out next month.
Check it out – you won’t be disappointed.
Regards,
Jerry West
Jerry is a Certified Search Engine Consultant, and to quote Jerry: “Google rules the web!”. His guide teaches SEO as it relates specifically to Google, with a strong focus on quality traffic and increasing your conversion rate (not just your traffic).
Google Market Share: 71.42% -page 6
Google Best Practices is based 100% on test results. There are no theories, and no regurgitated industry assumptions. In fact, Jerry used 583 test domains and as he says: there are no secrets – only test results.
Chapter One starts by digging right in with a recent case study, complete with screen shots. This study walks through the step-by-step process of going from #8 on Google… to #1 and #2 with a double listing.
He teaches you exactly what it takes to get that coveted double listing – and the biggest mistake you can make trying to achieve it. (page 16)
He dissects on-page factors with detailed explanations and screenshots. Such as a major Title Tag mistake discussed on page 24. As for off-page factors: What you should do when you can’t use anchor text, and still need to get that keyword phrase seen by the search engines – discussed on page 17.
Jerry also goes into the entire suite of Google tools, and how you should use them to your advantage. He also talks about the supplemental index – and how to stay out of it, as well as how to get reinclusion.
Section Two is all about Website Development and kicks off with a section on how to set up your site for maximum “Google Love”.
Google Best Practices is an excellent guide. I’ve admitted before to having a bit of a case of ‘Google paranoia’, but as is often the case – it’s ignorance that breeds paranoia. GBP filled in a lot of the gaps for me, and has me testing some new tools and making some SEO changes.
Do you need both SEO Guides?
Without a doubt, you must download and read the free SEO Fast Start guide. Period. After that, if you’re ready to take things to the next level, specifically with your Google listings – grab Google Best Practices.
http://www.googlesbestpractices.com
There is so much mis-information about SEO across the web, but you can’t go wrong with these two current guides by top well-respected SEO’s. I recommend you study both, and ignore pretty much anything else on the web about SEO.
Jerry is offering a $50 off special this week so you can get Google Best Practices for only $47, instead of the usual $97 – and that includes a free copy of the update coming out next month.
Best,
