Enjoy this Guest Post by Lexi Rodrigo!
Follow Lexi on Twitter @LexiRodrigo
Freelancing: A New Income Stream
for Internet Marketers
Are you an Internet marketer who’s still waiting for your online business to produce a full-time income? If so, you’ll be happy to know that you’re sitting on a gold mine just waiting to be tapped.
That gold mine is you: your knowledge and expertise in Internet marketing. If you’re like most Internet marketers, you’ve invested thousands of dollars and hundreds of hours to learn the nuts and bolts of online marketing.
You may not realize it, but you’ve got plenty of skills and experience that other people would willingly pay you money for…
Freelancing or offering your services to other entrepreneurs can bring you immediate cash flow. You may soon find your freelancing to be out-earning your Internet marketing activities.
Is the Opportunity for Online Freelance Work Really There?
Lynn Terry has predicted here that “2010 is going to see a huge need for consultants and service providers to bring small businesses online so that they can engage with their customers.”
Frank Kern makes a similar prediction in his “State of Internet Marketing Address” (you can watch it here). In fact, guess who’s providing his online marketing services? That’s right, no other than Frank himself, to the tune of $200,000 a pop.
Many marketers have seen the opportunities years ago and have developed training courses to help you tap into the offline market. So the opportunity definitely exists.
What Do You Have to Offer?
Many of the skills you take for granted as an online marketer are valuable to offline businesses. Some examples:
Blog/site installation
Have you set up half a dozen websites or WordPress blogs for your niche marketing? Then you have enough experience to do the same for somebody else.
Very few entrepreneurs know how to do this, or how to do it properly. And many pay thousands of dollars to website creation companies only to end up with static HTML sites that totally suck. Save them from these guys, please. Go build them a nice, traffic-generating, lead-building site and get paid for it at the same time.
Content creation
Do you love writing blog posts, articles, special reports and ebooks? Then you’re a special breed. The majority of people struggle with writing. They have emotional blocks that keep them from writing. And even if they could overcome those and actually write, it would take them forever.
If you’re a writing whiz, you can easily make money doing what you love. Offer to build a blog for a business and then earn recurring income by writing blog posts for them indefinitely.
Now are you seeing how profitable this can be?
Search engine optimization
If you’ve been reading Clicknewz regularly, you know enough to get a web page to rank in the Top 3 of Google – without resorting to expensive software, SEO services or blackhat tactics. This is another skill that traditional Internet companies do for thousands of dollars. Now it’s your turn to cash in on this market.
Social media marketing
Do you live, eat and breathe Twitter, Facebook and LinkedIn? Then you know how to set up a profile, build a network, and attract traffic and leads from social networking sites. That’s another valuable skill you can offer to other businesses. (And all this time you thought you were only having fun!)
Email marketing
If you know the ins and outs of autoresponders, broadcast messages, lead generation and writing emails that get read and clicked through – boy, you are pure gold!
Email marketing can be very lucrative to a business and you’re the one to help them make it work. What’s great about providing this service is that it brings recurring income. For example, get clients to join Aweber through you affiliate link, or resell another email service. And then offer a 52-week package of autoresponder messages.
These are only a few of the Internet marketing services you can provide. There are so many more; just look at what you’re doing now in your online business: affiliate marketing, video marketing, conducting webinars, creating podcasts, running Google Adwords campaigns….
Who Would Be Interested in Hiring You For Online Freelance Work?
Now let’s take a look at who might be interested in your services. Here are a few markets who need and crave your online marketing expertise:
Brick & mortar businesses in your city/town
More and more offline businesses are realizing the power of the Internet to boost their profits. Small businesses in your community who are already spending advertising dollars are good prospects for your services.
Business to business companies
These companies have huge resources to hire service providers. They also need an effective online presence, as well as reliable lead generation strategies.
Non-profit organizations
Larger non-profits know you need to spend money in order to make money, so they’re willing to pay for service providers. They’re also increasingly aware of the power of the Internet, particularly social networks, to raise awareness about certain issues and generate funds for their activities.
Subject experts: authors, speakers and coaches
These are people who have written books and taught others. They’re well-known in their field… but probably not making a lot of money for it. They want to harness the Internet, possibly create their own digital products and Interactive Learning Environments to leverage their time and expertise. But they have neither the skills nor inclination to learn Internet marketing. That’s why you’re there for them.
Getting Started
Are you excited yet? If you’d like to give freelancing a try, then begin by answering these questions:
- What do I want to offer?
- Which online marketing activities do you enjoy doing and are good at?
- To whom?
- Who’s your Ideal Client, where is he/she and what online marketing services does he/she want?
- For how much?
- How much is your time and effort worth, and how much is your Ideal Client willing to pay?
- When?
- How much time do you want to allocate to freelancing and when will you start?
Answering these questions will help you create a rough plan for your freelancing biz, one you can refine as you go along. The next step will be to start promoting your services.
Let’s Hear From You!
I’d love to hear what you think about freelancing as an alternate income stream for Internet marketers. Is this an opportunity you’re willing to grab?
If you’ve been freelancing on the side while running an online biz, do share what the experience has been like for you.
—– Copywriter and online marketing consultant Lexi Rodrigo created TheSavvyFreelancer.com to help freelancers achieve creative and financial freedom. She is also the author of The Savvy Freelancer’s Website Secrets: How to Create a Client Magnet Online, a guide to creating an online presence that helps clients know, like and trust you.