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image of an arrow going off track

I’ve been seeing something happen frequently among my fellow bloggers lately, but it’s most obvious to me when I receive offers to guest post on my blog.

Someone pitches me a great idea. Brilliant, in fact. An idea that interests me and one I feel will interest my readers as well. So I say yes. And the person writes the post and sends it to me. They’re excited, and I’m excited too.

The post begins well, and the opening is great. But as I read, something happens.

The writer makes a point that’s kind of tangentially related to the paragraph before, but not at all related to the point of the post as a whole.

The writer rides that tangent for a few paragraphs, then comes back on point.

All right, I’m back on track as a reader. Then . . . it goes off again.

You may not know you’ve gone off on a tangent

Even the very best writers go off on tangents without knowing it sometimes. But guest posts are really where you see tangents happening most often. And that’s because guest posts are where bloggers try to pull out their very best writing.

I know this from experience. When I guest post, I work hard to write a great post so that the blog owner offering me his platform (thank you, Brian) feels like he did the right thing by letting me in here.

Most of the guest posts submitted for my review have good grammar, a nice writing style, and a dash of humor.

They’re good. But no matter how good they are in all other respects, they very often still go off on tangents. And the writers appear to have no idea it happened.

The most likely culprit for tangents

I’m most likely to go off on tangents when I feel strongly about the topic I’m writing on. Passion is great in writing, but sometimes I have so much to say that I try to cram everything in there — whether or not it really fits.

For example, I recently wrote a post about something that angered me in the blogging community. The original post was about five pages long. In Arial 10. Single-spaced.

I asked a friend to look it over and point out all the places where I had gone off on angles that were unrelated to my original point.

She wound up taking three pages out of the article.

I had no idea those tangents weren’t related to the point, because I was so fired up and passionate about what I wanted to say that everything I had to say seemed relevant.

This meant that half the time, what I wrote didn’t really relate back to my original point at all. It took off in so many directions that the integrity of the argument was completely lost.

And it made the whole post very confusing to the reader, because no one could figure out the main thrust of what I wanted to say.

How to tell if you’ve gone off on a tangent

I highly recommend asking another person to read what you’ve written when you feel excited or strongly about a topic. You’re not asking them to edit your work; you’re asking them to see if you stayed on track.

Someone with fresh eyes and a fresh mind will be much better able to point out paragraphs that seem unrelated to your post. When they point them out to you, you have two options: take out the paragraph (and possibly save it as the start of another post), or re-write it so it refers back to your original point.

Then double-check with your reader to be sure you did that effectively.

If you’re editing your own work, play this little game: Look at your original topic, which is usually in the first paragraph or two of your post. For this article, my original topic is “are you going off on tangents?” The related points are “you may not know you’re doing it,” “what’s probably making you go off on tangents,” and “how to find and fix tangents.”

Check each paragraph. If every point relates back to the original topic and you can clearly see how you have linked the two, you’re golden.

If not, you’ve probably gone a little off-track. No problem — just rewrite your paragraph so it’s more on-point.

Or, realize that the point wasn’t related at all. It was just a tangent, because you were upset or excited. In this case, take it out and let it go.

What about you? Have you ever caught yourself going off track? What were you writing about at the time?

About the Author: For more great tangents that go wildly off topic but always help you get ahead in your freelance career, check out James’ blog at Men with Pens. Like to stay right on track? Click here to sign up for the Men with Pens RSS feed.


Thesis Theme for WordPress

With all this talk I’ve been doing about guest blogging & blog interviews, and one way link opportunities…
I completely forgot that my dear friend (and brilliant marketer) – Nicole Dean – recently published a complete guide on that very topic!

It’s called the Blog World Tour Planner and it comes with a 38 page detailed guide, an idea generator, research worksheet, sample email for contacting bloggers, and a “blog tour” planning spreadsheet.

The price? Only $17!

Not mentioning this earlier was a major oversight on my part. I’ve been a bit out of the loop lately after that spell of my daughter being ill, and in a mad catch-up phase ever since. At any rate – my apologies. This is definitely something you’ll want to hear about, so I sat down last night to give it a proper Lynn-style review…

Nicole Dean’s Summer Blog Tour

You may recall that Nicole was a guest blogger here at ClickNewz for an entire week over the summer. My blog was just one of her many stops in what she called her Blog World Tour where she made appearances as a guest blogger across popular blogs all over the web, week after week.

It was a huge success in many respects – from high-quality inbound links to tons of exposure & traffic, and even setting up long-term passive streams of income.

Nicole is brilliant like that, coming up with creative new ideas and documenting every detail. Not only do I like and respect her as a friend, but as a marketer – I pick her brain every chance I get! ;)

The Blog World Tour Guide for Guest Blogging

As I mentioned, this package comes with a detailed guide and a number of super-helpful bonuses to help you take immediate action and get started with your own guest blogging venture.

Sure you can go it alone, and figure everything out as you go – or you can take all the guesswork out of it and just get started for only 17 bucks. That’s kind of a no-brainer, if you ask me. :P

The guide starts out giving you some insight into how people think, and how Nicole’s idea was born. If you’re smart, you’ll read those couple of pages carefully and consider other ways you can apply that to your business. It’s a simple but brilliant thought process – just one of the things I love about Nicole.

Even though I was part of her summer blog tour, I never knew exactly what all went into it – or that she ultimately wrote 75 blog posts across 15 different blogs (not including her own). Wow!

Obviously you don’t have to go to that extreme – or you could set out to out-blog Nicole Dean if you like – but either way just ONE of those blog posts is worth way more than 17 dollars. Consider that just one post on one blog equals a permanent high quality one-way inbound link.

Or let’s say you have a product of your own that you sell, and your guest post ranks high for a specific keyword phrase. That one blog post could result in ongoing product sales for months – or even years…

Nicole discusses the benefits of guest blogging, or doing a “blog tour” as she calls it, and she also discusses the benefits to the bloggers – why they would agree to let you guest blog, and how to make the offer even more enticing to them.

Having been involved in her blog tour personally, I can tell you that what she did was a HUGE benefit to me. I’d let her come back and guest blog here anytime! :D And my personal experience from that side of her guide gets me even more excited about using her methods myself…

By the way – she details out tips for you in the guide that make blog owners LOVE having you as a guest, and BEG you to come back and write for them again. Obviously those tips worked on me, so I paid special attention there!

The guide is laid out in steps, starting with choosing your commitment and your objective. You might need inbound links, or you might use this as part of a pre-launch buzz campaign for your product, or you may be recruiting affiliates.

There are a number of reasons to consider guest blogging, and a variety of ways to use it for major leverage and advantage.

Nicole goes through the process of finding the right blogs in great detail, as well as which blogs to avoid (and why). She also gives you a spreadsheet to keep track of each blog and their details, with screenshots of how she used it herself.

Organization & scheduling is covered as well – such as creating an editorial calendar you can share with an assistant, if you choose to outsource some of the groundwork. Even if you’re doing this on a small scale and managing the details yourself, this part is very helpful. Nothing like dropping the ball on a promise made…

By the way, Page 18 shares 3 resources I had NO idea even existed. Be sure to check those out ;)

The Bonus Planning Tools

The guide itself is incredibly rich in ideas and step-by-step instructions, but the tools included is where this product really overdelivers. The “idea generator” that I mentioned earlier is a brainstorming resource for coming up with topics to blog about. Very helpful for those that struggle with writing but really want to make this work for them.

Also included is a guest blogging planner – particularly helpful if you’re going to be doing a full-on blog tour like Nicole, but also a very handy spreadsheet to use as an editorial planner for your own blog plus your guest blogging opps.

To recap the bonus tools included, you get the 38-page guide plus:

  • Content Idea Generator
  • Blog Research Spreadsheet
  • Same Email To Bloggers
  • Editorial Calendar Spreadsheet

All that, for only $17. Click here to get started!

Best,

p.s. I was hanging out with Nicole over the summer, during her vacation here in TN and at an event where we roomed together in early August. She was right in the middle of her now famous Blog Tour both of those times, so I got to see her in action firsthand.

That’s in addition to seeing how it all worked when she made her stop here at my blog – and experiencing the sales & traffic that she brought to ClickNewz. Nothing short of amazing. But what was most amazing about it was that, while Nicole IS brilliant in her creative marketing ideas, she simply rolled up her sleeves and did it.

And that my friends is what sets Nicole Dean, and other successful online marketers, apart from the rest- apart from the hopefuls and wannabe’s.

You can sit around and need inbound links, want to sell more product, or wish you could recruit more affiliates- or you can download these tools and take action.

I’m off to quit talking about it, and get started setting up these awesome tools… ;)