Win Big! AT&T’s Tech Makeover Contest

AT&T has launched a completely redesigned website, and to celebrate – and draw attention to their new features – they are hosting a contest for a complete Tech Makeover.

They are doing an all out social media campaign to get the word out, and to get our feedback, and a rep contacted me to share this cool news with you.

Their fresh design features small business advice & solutions, and that is specifically where they would like our feedback. I’ll tell you my thoughts, you can leave yours in the comment section below, and then they’ll check in here to hear what we think…

Here’s the new site design that we’re reviewing: AT&T

Before I share my thoughts, I should tell you upfront that I don’t use AT&T services myself – simply because the coverage in my middle-of-nowhere town is practically non-existent. My son had a houseguest recently that almost went insane here without his iPhone fix over the 2-week stay. Yes, that’s a true story.

So I am stuck on Verizon, and have a Samsung Omnia. Nice, but not an iPhone.

That said, I do really like the interactive feature that AT&T provides to help you choose the best mobile device. This is the closest simulation I’ve seen online, to an actual in-store experience. Here is a screen shot below, where you tell AT&T what you need and they match you with the best fit:

Nowhere in that list did I see “please run my entire business for me, without my input, so I can go sit on the beach and drink margaritas”… but oh well

I do like the site, and the interactive features. The tips & resources? Not so much. I definitely think they are lacking in that area, as it takes entirely too much clicking around to actually get to a useful article – click this, choose that, read more, etc, etc, etc – some of which take you completely off-site.

The tips section is okay, but probably wouldn’t make it to my bookmarks. Besides being a bit cumbersome to navigate, the font is small and it’s all text – no color or image use to really draw me in and get me engaged in the content.

Most of the articles also lack a call-to-action. So once I get to the bottom of a good read… I’m forced to scroll back up and figure out where to go next.

To AT&T: We’re a new generation of web junkies. We need content to reach through our monitor and grab our eyeballs, engage and entertain us, and make us feel like we are on the right page that offers the exact solution we need. We need you to tell us what that is, because you’re the name we trust. Don’t leave us blindly clicking random hyperlinks within the content, figuring it out on our own. That’s “research” (which we’re weary enough with already). Meet us where we are and lead us to an obvious decision. We’ll thank you for it!

AT&T’s Small Biz Tech Makeover Contest

As I mentioned at the beginning, AT&T is hosting a Tech Makeover contest for small business owners as part of this campaign. You can visit AT&T Small Business InSite to get all of the contest details.

Basically you will need to create a short 2-minute video explaining why you need a technology makeover. The person who best explains their situation will win expert advice PLUS one year of free AT&T products and services!

There will be only be ONE lucky prize winner – so make it count

I am not going to actually enter the contest myself, as I can’t get AT&T mobile/3G coverage here in the valley, but I did create an example video for you. You’ll want to create something similar to enter their contest – explaining why you need their super cool Tech Makeover:

Good luck with the contest – and be sure to leave your feedback below. AT&T would love to hear what you think of their newly launched interactive website, and this fun Tech Makeover contest!

Best,